Saturday, September 5, 2020

Why Learning Client Development The Way You Would Learn A Language Works

Developing the Next Generation of Rainmakers Why learning client development the way you would learn a language works As many of my friends know, I am coaching Quebec and Montreal lawyers. As a result, I am trying to learn French. One of the Montreal lawyers I am coaching sends Nancy and me her French word of the day. Nancy and I are taking French I at Collin County Community College each Saturday morning.  It is the first class I have taken since law school and I admit it is challenging. We are using the well known course materials:  French in Action. It is  the language course developed by Yale professor  Pierre Capretz. Nancy and I watch the video, review the textbook and use the workbook. I try to watch the video story of the  two main characters Mireille and Robert, whenever I have time. Yesterday I read:  How to Learn A Language in 90 Days. It was very helpful. The essence is that you cannot really learn to speak a language just taking a class, out of a book or using Rosetta Stone. If you want to learn to speak a language you have to practice speaking. Here is the list of suggestions: Isn’t this exactly the way to learn client development? First, get the right resources. I have free eBooks that will help you. Second, find a coach. Third each and every day, think about client development and do something to move forward. Finally, get a group of colleagues and friends to work with you. I urge you to form your own client development group. Consider meeting once a month at breakfast or lunch. It will be as important for you to actively participate in your group activities, just as it is important for Nancy and me to go to the French class. Because you are sharing what you have done with your group, you will far more likely keep up your client development efforts than if you were just doing it on their own. I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.

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